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The design for the West Texas Food Bank’s Build Today, Feed Tomorrow campaign connects its two primary goals — building a new facility in order to feed more hungry people in the community — with the imagery of the tools needed to accomplish the tasks, the shovel and spoon. Our design team was involved in the campaign from the ground floor, brainstorming names, developing logo concepts, and the overall look and feel of the campaign. The warm colors and earthy textures reflect the desert environment of the Food Bank’s service area, while the kraft paper also draws a parallel to paper grocery and lunch bags.
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