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Our creative team worked in tandem with a local marketing company to develop a capital campaign for the North Texas Food Bank that was firmly rooted in their new branding. We consulted on naming options, and, once they provided the logo, developed the rest of the look and feel for the campaign. The wheat stalk has always been the salient symbol of the North Texas Food Bank, and featuring the refreshed version of it prominently was important — even the folder pockets reflect the curves of the grain. Being a multi-year, multi-million dollar campaign, new pieces will continue to be created throughout each phase.
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